Marketing to movers
Reach movers like Jenny
What if you could tap into the lucrative moving market, estimated to be worth over $4 billion annually?* Spending in this market has been shown to increase immediately prior to, and is at its highest, three months after moving.
With Australia's largest database of movers, we can help you target this market at a time when they are open to change and offers.
Each of our move-related solutions is aimed at targeting people who use the Australia Post Mail Redirection service to redirect their mail. Using the records from this database, we can reach this market by:
Mover's direct mail & electronic direct mail (eDM)
Mover's direct mail is a unique marketing channel that lets you send personalised marketing material to potential customers. Sent in an Australia Post branded envelope, it provides exceptional cut-through, as the person has consented to receiving information and offers in the mail.
Alternatively, our "direct mail lite" option enables you to mail your campaign to the vacated household. We can also send marketing emails on behalf of your business to people in our movers database.
Advertise to movers
The Australia Post Mail Redirection brochure puts you in direct contact with people getting ready to move - and ready to purchase new products and services. Around 1.5 million brochures are distributed twice a year, each containing a Mail Redirection Service application form, handy checklist and relevant offers. The brochure is state based and provides a range of advertising options, from full to quarter page.
Our Moving Services website (movingservices.com.au) also puts you in direct contact with people getting ready to move. This represents thousands of opportunities to market to people genuinely interested in move-related offers and suggestions.
As a part of the Mail Redirection Service, Australia Post sends personalised confirmation and renewal letters when the redirection is about to start or end. We can include your marketing inserts within these communications, giving you a unique opportunity to speak directly to consumers at a peak purchasing time in their lives.
Find out more
To find out more, please call us on 1800 353 883 or email email@example.com.
You can also fill in our online form and one of our Account Managers will contact you within two working days.
* Source: Mail Redirection and Mail Hold Research. TNS Research.