News Archive

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Australia Post launches PostConnect

Sep 04, 2012

Australia Post has launched its new multi-channel communications business, PostConnect.    PostConnect incorporates Australia Post eLetter and First Direct Solutions businesses to offer end-to-end data, insight and multi-channel...

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First Direct Solutions and eLetter merge

Jul 20, 2012

We're excited to let you know that two of our divisions - eLetter and First Direct Solutions (FDS) - have recently come together to better serve you in delivering end-to-end multi-channel communication solutions. This change responds to...

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Integrating Direct Marketing into a Campaign

Nov 21, 2011

Why Integrate Direct Marketing into a Campaign Integrating direct marketing into a campaign allows an organisation to combine the strengths of various marketing techniques and communication channels and create a single marketing strategy...

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5 Ways a Mail House Can Save You Money

Nov 17, 2011

A mail house is an organisation that specialises in mail solutions, which can include the planning, production and delivery of direct mail items and campaigns. As a one-stop shop for mail services, a mail house provides many opportunities to save...

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What is multi-channel marketing?

Nov 14, 2011

Multichannel marketing involves a mix of online and offline channels to communicate with target audiences. As technology improves and an increasing number of consumers turn to online channels for information and other activities like interacting...

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